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Vijay TV’s ‘Kanaa Kaanum Kalangal’ climbs high

Vijay TV’s ‘Kanaa Kaanum Kalangal’, a series on school life that is being aired from Monday to Thursday at 8 pm, is climbing up the rating charts with an average channel share of 16.4 per cent in Chennai (weeks 19-22; ABC 4+). Jaya TV and Raj TV procured shares of 2.7 per cent and 1.0 per cent respectively in the same markets.

In Tamil Nadu, the show is well ahead of competition in the same time band, procuring average channel shares of 16.2 per cent (weeks 19-22; ABC 15+F), against Jaya TV’s 3.3 per cent and Raj’s 1.0 per cent. The show had recorded its highest TVR of 7.7 in Chennai (week 22; ABC 15+F).

Launched in October 2006, the series completed its 100th episode in June this year, which was marked with a special episode. Vijay TV is also conducting auditions for the new faces who would be introduced in the forthcoming episodes of the show.

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Enakku Nadika theriadhuyaa ( Jodino1- Simbhu)

Hutch Kalakkapovathu Yaaru on Vijay TV

Hutch Kalakkapovathu Yaaru is a unique clutter breaking comedy-talent hunt show that airs on Vijay TV every Friday between 10.00 p.m. and 11.00 p.m. The show has fans all around Tamil Nadu and caters to all sections of audiences. The winners of the past 15 episodes now enter the 2nd semi-finals to be aired on Vijay on 24th February 2006 as one and half hour special show (10 p.m. to 11.30 p.m.). The finals will be held on 03 March 2006, as one and half hour show as well.

The judges Chinni Jayanth and Madan Bob, along with the host Uma Riaz Khan really encourage the participants consisting of new talents. Each week a 'comedy king' is chosen. Viewers can also take part in the SMS and online contests and choose their favourite comedians. Log on to vijay.indya.com to choose your favourite participants and win prizes!

The selected participants are the comedy kings of the future; they are sure to shine on the silver screen shortly, based on the viewers’ enthusiastic response. These participants who are stepping on the stage for the first time have also performed astonishingly well and have scored high marks in the contest. People who had come from non-metro centres like Tuticorin, Trichy, Coimbatore and Madurai are now popular amongst the viewers. Their comical performances are totally based on incidents and culture of their hometowns.

Second Semifinals contestants are:

Muthu Irulapandi from Madurai:

Muthu gives a brief introduction about what comedy is all about and its basics. His jokes and themes were from his personal experiences. His jokes mainly revolve around family, children, couple & student comedy relationships. He says, "So far I have participated in more than 3 episodes of KPY, but every show gives me a fresh experience and enables me to know what's happening around me as it generates new ideas."

Kovai Ashok from Coimbatore

Kovai Ashok starts his performance with automobile sound effects specially auto rickshaw...He made many modulation in his vocal to bring out various sounds of 'Auto' when it is driven by different Tamil film stars like 'vennira aadai' Murthi, Raguvaran, Surli Rajan and Goundamani... He says, "I am an ardent fan of all the comedians of black and while films. I used to admire them and wanted to become a good comedian. I am happy that my talent is recognized and now am able to perform in front of audience and make them laugh."

Robo Shankar from Chennai

Robo Shankar performs the AIDS awareness program keeping humour as base; leading Tamil film stars’ voices used for AIDS awareness. 'Captain' Vijaykanth and Raguvaran were the ones which got more applause. He says, 'Kalakkapovathu Yaaru has helped me bring forth the talent from our very old Tamil movies that has been lying within me all these years."

Gopinathan from Chennai

Gopi presented a song from Vasoolraja M.B.B.S (Kalaka Povadhu Yaaru); with this opening line, he changed the song’s lyrics to have lyrics about the show KalakkaPovadhu Yaaru. He performed a mime of a person having the habit of digging his ears with feathers; finally he shows how a person suffers to take the feather from his ears. He says, “It's a great platform for persons who are craving for a chance to prove their talents, thanks for shows like this.”

MICHEL AUGUSTIN:

He enacted a situation in which comedy actors Vadivelu & Vivek were caught in a wrestling arena and how they happened to escape from the place; then he played Trumpet music using his vocal sound for the patriotic (Sare Jahan Se Accha). He says, “I am happy that on watching my performance, people laugh forgetting their distress at least for a while.”

Through their rib-tickling jokes and performance the chosen 'comedy king' will be given a chance to host an all-new comedy show on Vijay TV. The finals will be held on 03 March 2006, as one and half hour show as well.

The top 5 performers of "Kalakkapovathu Yaaru" namely, Kovai Guna, Muthu Irulapandi, David (Vadivel), Kovai Ashok and Janaki Raman are all set to perform 'live' on Vijay TV's show titled "Kovai Express" - musical extravaganza, at Coimbatore on 26.02.06, at Hindustan College of Arts and Science, Behind Nava India, Coimbatore, at 6.30 pm onwards. We had already given you the news of this performance in our columns.

These selected comedians will perform in between the musical show, with top singers Sujatha, Harish Ragavendhar, Tippu, Ranjith, Malathi and Chinmayi.

lollu saba comedy on vijay - tv Pattimanram trisha vs jyothika

Lollu Sabha Comedy Show on Vijay TV - Trisha vs Jyothika (Pattimanram Video)
Both of them being South Indian actors. Tamil movie actresses to be more specific.

Vijay TV scripts a turnaround tale

Star Group owned Vijay TV has turned around, putting behind a history of losses over the years.

"We have, for the first time, made a small profit in the fiscal. It is a promising start," says Vijay TV deputy general manager Harsh Rohatgi.

Getting to such a situation wasn't easy, particularly in a market where Sun Network held complete control while Raj TV and Jaya TV were smaller players but firmly entrenched in the state. Vijay TV, in fact, had a net loss of 85 million for the year ended 31 March 2003, on a revenue of Rs 402.9 million.

So how was this achieved? "We rationalised costs and also grew in revenues," says Rohatgi.

Inching closer to Sun is not Vijay TV's strategy. The plan is to carve out a separate space for itself rather than confront the other networks directly. Lacking the ammunition of a strong Tamil movie line up and unwilling to invest heavily on them, the channel chalked out a different approach: leverage content of Star Group channels and dub them into Tamil.

It was Vijay TV which kicked off the Hollywood dub movie campaign in Tamil. That was in February 2003 and Jaya TV followed suit in 2004. The first Sunday Hollywood blockbuster to be aired was Titanic. The line up was strengthened last year with more and better movies. Presently, Vijay TV has two dubbed English movie slots: It telecasts martial arts movies in the 9:00 pm slot on Saturdays and Hollywood dubbed movies in the 11 am slot on Sundays.

Vijay TV is targeting the family audience with its Sunday morning slot. "Family television viewing is high on Sunday mornings and Vijay has been synonymous with Hollywood movies," says Rohatgi.

Sun Network also took to this route but Vijay TV had movies like Titanic, the Jurassic Park series, Gladiator and Terminator. Rohatgi admits such movies have really helped the channel gain a foothold. "The ratings in this band have been consistent with TVRs in the range of 6-10," he says.

Speaking about the returns in ad revenues, Rohatgi points out that Vijay TV has been getting good response from national as well as regional advertisers for the Hollywood segment. "We have an equal mix of national as well as regional advertisers on these movies," he offers. "The national advertisers the channel has roped in include Britannia,LG, Cadburys, HLL, Hutch. The line up of regional advertisers for the Hollywood property include Goldwinner and Univercell."

The martial arts movie segment Adhiradi Thiruvizha is also getting decent ratings as the Tamil audiences are passionate about action-oriented films, says Rohatgi. The property has given the channel an average TVR of 4 in the CS ABC4+ Chennai market from January 2005 to February 2005.

So will Vijay TV also dub other language movies into Tamil? Rohatgi doesn't rule that out. "Language has never been a barrier for good entertainment and the Hollywood movie success is proof of the same," he says. The channel, in fact, has already made some movements on this front. It has telecast the Tamil dubbed versions of Hindi blockbusters Satya and Rangeela.

Vijay TV also decided to pump in content from Star Plus. Kids programming like Shakalaka Boom Boom and Hatim were dubbed in Tamil and brought on air from August 2004. Having seen a surge in audience share among the kids, the plan is to soon launch Khulja Sim Sim on the channel.

Says Rohatgi, "Fantasy shows from the Star stable have worked wonders for us in the kids band. Shares are in excess of 40 per cent and ratings for these shows average around 7-8 among kids."

Putting in internally produced shows also formed part of the strategy. All the 9 pm shows (Mon-Thurs 21.00-21.45), comprising innovative formats and film-based content to form part of the comedy genre, were produced in house. These include Idhu Eppadi Iruku (a standup comedy), Kadavul Padhi Mirugam Padhi, Vandu (Devil), Lollu Sabha (a film-based satire) and Cinema Karam Kappi (a weekly roundup featuring everything that you will find in theatres and the scoop on up coming films).

The agenda for the next four months is to launch shows in prime time and the afternoon band. The big one: a game show exclusively for woman titled Vasool Rani in the afternoon band (Mon-Thu 12.00-12.30 pm). "Our focus is to do the scheduling in such a way so that we do not take Sun TV head on. The game show involves high risks, high gains and the winner can gratify herself and keep the prizes or gratify her greed by giving up her stakes and participate further to win the mega prize," says Rohatgi.

Acquisition of Tamil movies is not something Vijay TV will be aggressive on. The focus, says Rohatgi, will be on dailies before we decide to get into high investment mode on movies. "As a policy, we have decided to stay away from expensive acquisitions. The revenue realisation doesn't justify the investments. After the success of our dubbed movies, Sun, in fact, put a cap on the price they would be paying for acquiring the movies. That has brought about some sanity in the market," he adds.

While streamlining costs, Vijay TV has been making efforts to exploit revenue opportunities from new streams. The channel was made available in the United States on DirecTV along with group channels Star Plus, Star One and Star News on 2 November 2004. The TamilDirect residential package is $14.99 per month.

"Part of the turnaround story came on the back of growth in revenues. There are upsides across many revenue streams including content syndication. We also started beaming the channel in the US and will be looking at other territories," says Rohatgi.

For more focus on Vijay TV, an independent ad sales team was set up last year with K Sriram as the head. He reports to Star India ad sales head Kevin Vaz.

For Star India which bought out UTV's stake in Vijay TV last year, it is crucial to succeed in the Tamil market before it decides to march across the other southern language states. The accumulated losses of Vijay TV were as high as Rs 794 million till 31 March 2003. Bringing this down will take a longer period and will require more investments and revenue drivers.

'Kalakka Povathu Yaaru 4' on Vijay TV

'Kalakka Povathu Yaaru' on Vijay TV has seen three successful seasons, introducing many talented performers who have become popular among television viewers.

Vijay TV now launches its season 4 of the reality show.

Over 1000 participants took part in the auditions that were held in Chennai, Madurai, Coimbatore, Trichy and Tanjore districts, out of which 60 were selected. These participants would make their first appearance in 'Vodafone Kalakka Povathu Yaaru 4'.

The winner takes home Rs 5 lakhs as prize money. The winner would also get a chance to host one of the popular shows on Vijay TV along with a rare chance to act in a feature film. This season would have mimicry, stand-up comedy.

The judges are Uma Riyaz and actor Pandiyarajan. Ramya and Sethu are the hosts.

'Kalakka Povathu Yaaru 4 – Kalakkal Aaramban' would be on air from January, 25, 2008, Fridays at 10 pm on Vijay TV.

Vijay’s new love story - Kathalikka Neramillai for the offing

Is marriage a commitment or burden? Are ‘live-in’ relationships possible without an emotional attachment? Will one ever find true love?…
Amidst the chaos of everyday lives, do young professionals (striving to make it big in the corporate ladder) have any time for personal relationships, develop it and make them blossom? This is a story of any young professional in urban cities across the world and that’s exactly what Vijay’s new serial Kadhalika Neramillai is all about.

Kadhalikka Neramillai is a story of two young people Sakthi and Divya caught in the turmoil of life in a metro. Two strong individuals with their own mindsets, their expectations of life; come together by chance and take matters in their own hands and don’t let society or community take their decisions.
Amidst a whirlpool of emotions, what does love mean to them; their search for answers to life’s difficult question about love lost and found forms the essence of the series.